As long as I can remember, Baby Magic has been a popular and go-to baby brand for many parents. I’ve seen the iconic brand and it’s starry logo in my own baby photos, and there’s no doubt the scent of its products are easily recognizable. Now, after more than 65 years, Baby Magic is getting a makeover!
~I received samples to help facilitate this post. As always, opinions are 100% my own.~
What exactly does this makeover mean for our favorite Baby Magic products?
First off, it means better products for baby. Baby Magic has heard the voice of us parents and formulated products with less of the ingredients we don’t want – products made with no phthalates, mineral oils, parabens, dyes, lanolin, talc or sulfates. In addition to that, they’ve created new baby care formulas that now include wholesome ingredients like calendula oil, coconut oil, shea butter, lavender, chamomile, aloe, camellia oil and marshmallow root.
One thing that has stayed consistent, though, is the classic Baby Magic scent. The newly formulated products include scents like Original Baby, Sweet Buttercup and Lavender Lullaby.
Along with the new formulas, Baby Magic is rolling out some innovative new products to make parenting a little easier. One such product is a first-of-its-kind Hydrogel Multi-Purpose Patch that cools and soothes skin suffering from ailments like dryness, sunburn, fever and more. Other treatment items being launched this spring include a collection of wipes – 99% water and plant-based 3-in-1 Wipes for face, hands and body; and two types of pH-balanced Cleansing Wipes (Sensitive and Lightly Scented) enriched with Chamomile and Aloe. Then over the summer, Baby Magic will roll out two more products – an A&E Diaper Rash Ointment and a Mineral Sunscreen with SPF 50.
There are also some new bunny babes in town. Allow me to introduce you to The Magics – Bella, Hoppy, Tucker and Jack. The Magics are the newest brand mascots, which can be found on the newly formulated products. Each has their own specialty, helping with all of life’s joys and messes.
Bella’s specialty is cleanliness and helps to make bath time a breeze. Hoppy’s specialty is happiness and helps with comforting baby’s dry skin. Tucker is all about relaxation and loves to help tuck little ones into bed. And Jack? Jack is quite the magician, a jack of all trades, if you will. He’s ready to lend a helping hand anytime he can – diaper changes, suncare, owies and more.
We’ve already welcomed Bella and Tucker into our home and bath time routine, and can’t wait to welcome Hoppy and Jack!
What a makeover! But if you still want to continue using the classic Baby Magic products you’ve come to know and love, you can. The classic baby care products haven’t gone anywhere and still sport the iconic starry logo.